Media Plans

As an Advertiser, you can use the Media Planner to streamline your Campaign planning and execution. While Publishers can create comprehensive Media Plans (detailed proposals outlining an advertising strategy), you can also design your own plans tailored to your specific goals and target audience. This gives you greater control, transparency, and efficiency over your Campaigns, allowing for easy adjustments and potentially uncovering more cost-effective solutions.

What is a Media Plan?

Think of a Media Plan as a roadmap for your advertising journey. It typically includes:

• Multiple Campaigns: A Media Plan can encompass several individual Campaigns, each with its own specific goals and targets.

• Creative Placement: Details on where your ads will appear.

• Campaign Schedule: A clear timeline for when your Campaigns will run.

• Target Audience: Information about who will see your ads.

How Media Plans benefit you

• Clear Overview: See your entire advertising strategy laid out in a single plan.

• Create and Control Your Campaigns: Design your own media plans from scratch and make changes anytime.

• Review and Respond to Publisher Proposals: Review detailed proposals from Publishers, make edits if allowed, and approve or reject them.

• Streamlined Payments: Pay for individual Campaigns or the whole plan at once.

• Full Transparency: Track the progress of your Campaigns and see how your budget is being used.

Understanding Media Plan Statuses

Media Plans have different statuses depending on who created them. These statuses help you track their progress.

Creating a Media Plan

1. Click "New Media Plan."
   

   

   
   

2. Provide a name and description for the plan.

   

3. Click "Save" to access the detailed setup page.

4. Add one or more Campaigns to the Media Plan. For each Campaign, you will define its name, budget, schedule, Targeting, and optional Creatives.

5. When you are ready to purchase the Campaigns, click Add to Cart. This adds them to your shopping cart for checkout.

Reviewing and Approving a Media Plan

When a Publisher sends you a Media Plan proposal, you will receive an email notification. You can access the plan by clicking the link in the email or by finding it in your Media Plans listing within the platform.

Actions on the Details Page

Once you open the Media Plan details, you should review all aspects of the proposal. Based on its status and the permissions set by the Publisher, you will have several actions available:

Action	Description
Accept the Plan	If you are satisfied with the proposal, click the Accept button.
Reject the Plan	If the plan does not meet your needs, you can reject it and provide feedback to the Publisher.
Create Campaign	If enabled, this button allows you to add new Campaigns to the proposal yourself.
Manage Creatives	A Creatives button or section allows you to review, upload, or manage the creative assets for the Campaigns in the plan.

Managing Campaigns in Bulk

When reviewing your Media Plan details, you can manage Campaigns collectively by selecting the checkboxes on the left side of the Campaign table and selecting an option from the bulk actions toolbar.

• Check availability: Simultaneously runs an inventory availability check across all checked Campaigns.

• Send to advertiser: Batches and sends the selected draft Campaigns to the advertiser for review.

• Add to cart: Places all selected Campaigns directly into your active cart for a single checkout transaction.

• Delete: Permanently removes the selected Campaigns from your Media Plan.

Additional Media Plan Features

• Video Campaign Statistics: For planned video Campaigns, a dedicated Video Statistics column is now visible in the video listing table to track metrics directly from your Media Plan.

• Description Field Requirement: Depending on the publisher's Platform settings, the description field for a new Media Plan may be set as optional or mandatory during setup.

Actions from the Media Plan Listing

You can also perform key actions directly from the main Media Plans list. A three-dot menu next to each Media Plan provides quick access to functions like Accept, Reject, Edit, Copy, and Add to Cart.

Accepted Plans

Accepting the plan allows you to proceed with payment. After successful payment, the Publisher will launch your Campaigns according to the agreed-upon schedule.

Depending on the permissions granted by the Publisher, you may be able to make certain edits to an accepted Media Plan, such as modifying Targeting, adjusting budgets, or even adding new Campaigns. However, you cannot delete existing Campaigns from an accepted plan.

Frequently Asked Questions

Q: What is the difference between a Media Plan I create and one sent by a Publisher?
A: A Media Plan you create starts in Draft status and gives you full control. A plan from a Publisher arrives as a proposal in New status, which you must then Accept or Reject.

Q: What does it mean to 'Accept' a Media Plan?
A: Accepting a Media Plan signifies your approval of the Publisher's proposal. It moves the plan to the Accepted status, which then allows you to proceed with payment for the Campaigns within it.

Q: Can I change a Media Plan after I have accepted it?
A: Possibly. The Publisher may grant you permission to make certain edits, like changing the Targeting or budget, or adding new Campaigns. However, you cannot delete existing Campaigns from an accepted plan.